Melissa Gorga just shared another sweet update on her cookie business.
In the nine months since launching Let’s Sprinkle by MG, The Real Housewives of New Jersey mom has quickly expanded the brand beyond its initial offerings. Back in April, Melissa introduced the Let’s Sprinkle buttery coffee cake, followed by a special Fourth of July edition of her bakery-style treats.
Melissa Gorga reveals three new products for her cookie business
Although business has been quite good for Let’s Sprinkle, Melissa refused to take her foot off the gas pedal. On Sunday, September 14, the Jersey mom returned to Instagram to announce the company’s newest products: their in-house premium almond-vanilla coffee, sprinkle-patterned oven mitts, and a coffee mug featuring the phrase “Cup of Joe.”
“What’s a Sprinkle Cookie without A Cup Of Joe !!!” read an Instagram post. “That’s right!! We now offer the most delicious vanilla, almond flavored coffee! Beans or ground coffee and the ‘Joe’ mug [and] also the chicest pair of oven mitts.”
The items are available now on the Let’s Sprinkle website. The coffee beans and grounds are priced at $19.99, while the oven mitts and mug are $14.99 and $12.99, respectively.
“The response to our Sprinkle Cookies and Coffee Cake has been incredible,” Melissa said in a press release. “Expanding into coffee and fun kitchen accessories felt like the perfect way to sprinkle joy into even more parts of the day.”
Joe Gorga endorses Sprinkles by MG’s newest offerings: “This is good”
The items received an enthusiastic co-sign from Melissa’s husband, Joe Gorga, who also starred in a short video promoting the Let’s Sprinkle additions.
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“I don’t know how you’re spending your Sunday morning, you know, but I don’t know what’s better than a sprinkle cookie with a vanilla-almond coffee,” the Jersey dad said in the Reel. “A mug with my name on it!? You got your name on your mug? No… Look at me. Sunday morning. Best coffee ever.”
Joe admitted he was “picky” about his coffee, but was impressed by the Let’s Sprinkle brew.
“This is good. I’m blessed,” he continued. “My wife treats me right. Cookies and coffee and my name! She’s so obsessed with me [that] she put my name on a cup! I did something right, babe.”
How much money has Melissa’s cookie company made?
Melissa shed more light on her sprinkle cookie business in an April interview with People magazine, highlighting its rapid and lucrative success. She told the outlet the company had raked in $500,000 in revenue within its first three months. According to Let’s Sprinkle’s latest presser, the company has generated more than $1 million in sales since its launch in December 2024.
“I was so overwhelmed, but also overjoyed with how the response was to the sprinkle cookies,” Melissa said. “Everyone went so crazy.”
As many Bravo viewers know, sprinkle cookies fueled the friction between Melissa and her castmate/sister-in-law, Teresa Giudice. The on-screen drama played out in RHONJ Season 3, more than a decade after Melissa launched Let’s Sprinkle. So, why did Melissa wait so long to start the business? Well, she told Decider that it all came down to timing.
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“I’ve been very busy, obviously, with filming the show and with Envy (boutique), and I have the podcast, right? And three kids. And Joe,” she said. “So I’ve always had in the back of my mind, like, ‘I need to come out with my own sprinkle cookie.”
She continued: “I waited, I waited. And believe it or not, even though I waited quite a while, it ended up being the perfect timing. It just blew up and it went viral, obviously, on TikTok. People love it and it’s fun, and they love to make fun TikToks and tasting videos.”
Learn more about Melissa’s career and her decision to “step away” from her On Display podcast.
