The Real Housewives of Beverly Hills’ Bozoma Saint John is known for her brilliant career as a marketing guru, and she has a brilliant style to match. The go-getting Bravoleb, once named by Forbes as the world’s most influential CMO, took “fearless” to a new level when donning a short and daring bob in years past.
In the below photo at the 2016 BET Awards’ Make a Wish VIP experience, Boz rocked a side part with her tendrils barely reaching the tops of her shoulders.
Less than a year later, the look made an epic comeback when she spoke at the Moët & Chandon Beats & Bites Dinner Celebration at Los Angeles’s The Nice Guy in West Hollywood.
Hair has always played a big part in Bozoma’s life, and although she might have given playful looks over the years, she has also used hair, not just as a symbol of her proud African heritage, but as a means of pulling through tragedy.
What to know about Bozoma Saint John’s haircare line, Eve by Boz
RHOBH viewers are familiar with Boz’s many roles as a marketing titan, from being Apple Music’s Head of Marketing to being the CMO for companies such as Netflix and Endeavor. But what people may not know is that, according to Women’s Wear Daily, the mom of one has her own haircare line tailored to Black women. Launched in 2024, Boz named the brand Eve by Boz, which pays homage to the daughter she and her late husband, Peter Saint John, lost in utero years ago.
“Eve would have been 17 this summer,” Bozoma said in the March 11 interview. “I don’t think that before I created this company, I would say her name in celebration. This has given me the opportunity to do that, to celebrate her and all that she would have been had she lived.”
Boz teamed up with the best of the best to deliver hairstyling products during a time when certain wigs, extensions, and other hair treatments targeted to Black women that pose an increased risk of certain cancers. “There isn’t a product I sell that I don’t use on myself or my child,” the 90210-er maintained.
Related: Bozoma Saint John Explains Her Unique Holiday Tradition with Daughter Lael: “I Don’t Go Easy”
What’s more, Bozoma was inspired by her Ghanaian roots to source ingredients such as shea butter, moringa, rosehip, palm kernel oil, and baobab oil, according to WWD, and to open the country’s very first hair extension factory for global distribution. Plus, on top of the virgin hair products, Eve by Boz offers a range of shampoos, conditioners, oils, and styling tools. Per the Eve by Boz website, “My drive has always been fueled by showing up authentically —unapologetically bold, proud, and deeply connected to my African heritage.”
She was also inspired by her own childhood when creating the Eve by Boz brand, she continued to Women’s Wear Daily. “I don’t think that there’s ever been a time in my life where my hair and what went into it was not important. Saturday wash days were so important in order to be prepped for church and then the week. My mom used to do my hair while I’d hold the bottle of shea butter, which was in its natural form. The scent unlocks all these core memories for me.”
Bozoma Saint John shows off her hair and beauty room
Having good hair is so crucial to Bozoma’s life that she has her own stunning hair and beauty room in her Los Angeles home. She took audiences on an exclusive home tour on RHOBH Season 14, revealing a brightly lit space filled with wall-to-wall wigs and uber-luxe bedazzled hairstyling items.
Related: Watch Bozoma’s RHOBH Matchmaking Party Go Horribly Wrong for Kyle, Dorit & More (VIDEO)
As she put during the tour, “The bright lights of television, woo, baby, they catch every single thing, so I need to make sure that the face is beat, hair is set, so that’s why I have all of these looks.”
Bravo cameras panned over columns and rows of gold mannequin heads that showcased wig styles from long and sleek to short and curly. “So many wigs,” she said. “I don’t even want to tell you how many I have. This is just a small portion of them, the ones that are already styled to wear.”
Learn more as RHOBH Season 15 continues, including what’s in store for Bozoma’s *two* upcoming weddings.
