Kyle Cooke has never been shy about the ups and downs of being an entrepreneur. As the founder of his beverage brand Loverboy, throughout the course of his time on Summer House and now the upcoming In The City, Kyle has not only shared his life as a guy who likes to have a good time, but also as a business owner. And, it hasn’t always been a party for him as he grows Loverboy and also pursues other projects like his DJ career. When fans tune into In The City Season 1, his career woes will be at the center of it all as he tries to strike a balance and make it all work.
According to his official In The City bio, “Kyle Cooke has always been the life of the party, but with Loverboy under unprecedented financial pressure, he’s scrambling to keep the business afloat. What started as DJing to boost visibility and fill the monetary gap has quickly become a second career.”
Is Loverboy still in business?
Loverboy is very much in business. Kyle remains committed to the beverage brand, frequently posting updates on new product drops (drinks and merch) on his social media as well as on the Loverboy account, where he keeps fans up to date on where they can purchase items from Loverboy. He is not only the founder of the brand, but also an influencer spreading the message on the products and modeling drops along the way.
Where is Loverboy sold?
Loverboy can be purchased on their website, as well as at retailers, according to their website.
Kyle Cooke discusses Loverboy’s ingredient mission statement
Kyle is also open about what ingredients go into Loverboy. and why he decided to create the brand the way he did. “There are many things that set Loverboy apart, but our clean ingredients are at the top of the list. From day one, we put care into crafting each and every drink with the intention of using quality ingredients for a quality sipping experience (and little to no hangover),” he shared on Instagram. “And, our ingredients and nutrition facts are printed on every can for complete transparency. Thank you for drinking with us.”
How Carl Radke and Kyle Cooke collaborate on Loverboy
The duo have been colleagues on Loverboy in different capacities for years. Recently, Kyle and Carl Radke teamed up for a special merch line dubbed “Carl’s a Mess.” The line wasn’t just for fashion and fun, but also gave back to charity.
“You asked, [Carl] approved, and now it’s happening! Introducing— CARL’S A MESS merch now live on our website for preorder. Proceeds of profits will be donated to [Release Recovery Foundation], a non-profit providing scholarships for substance use disorder and mental health treatment to individuals who would otherwise not be able to afford it,” a post in April revealed. “Thank you for all the support thus far, our brand is so grateful!”
RELATED: Kyle Cooke & Carl Radke Share Emotional Friendship Update After Soft Bar’s Big Celebration
What’s next for Loverboy?
After previously being honest about Loverboy’s ups and downs, in mid-April, Kyle shared an exciting look inside the business today. “YOU REALLY DID THAT. You sold out the entire new collection (we literally thought we ordered enough inventory to last at least a few weeks???),” it was revealed in a post last month. “BUT good news is we can make more! If you missed out on anything from the collection, it’s now available on our website as a preorder and will begin shipping week of 4/27.”
The update came shortly after he posted a video thanking customers for their support as they continue to navigate a new chapter for the company.Â
“I wanted to come on here and thank you guys for all the support, both to me and the business,” he said. “But really, I just wanna reiterate that your support and your purchases over the last week have made a huge impact and are literally helping keep the lights on. I can’t thank you enough, and I promise to keep you guys updated on the business. After all, like you guys deserve to know, you’re literally helping keep us alive.”
He closed out the message with this shout-out to his team: “We’re a small team, and we continue to thank you for your patience and support.”
And, of course, fans will be able to go inside Kyle’s career journey with Loverboy and beyond when In The City premieres on Tuesday, May 19 at 9 p.m. ET/PT on Bravo. Â Get a sneak peek of Season 1 of the Bravo series by checking out the trailer at the top of the post. New episodes will stream the next day on Peacock.
Speaking of Kyle’s career, find out what’s next for him as a DJ.
