Los Angeles, California – Sydney Sweeney has boldly embraced the world of sports with her steamy campaign for Novig!
The one-minute ad featured The Housemaid star sexily posing with basketballs, footballs, and a tennis racket as she promoted the sports trading app.
Sydney cheekily tells viewers, “They wanted a show,” as she sits on top of a basketball hoop.
In another shot, the Euphoria alum lies on a pool table and, after repeating the word “sports,” says, “You can’t trade this. I just look good here.”
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Sydney clarifies that there’s “no betting on wars or deaths and no politics” with Novig, adding, “Just you, your takes and sports.”
The 28-year-old, who’s currently dating music executive Scooter Braun, dished on partnering with the sports app and her smoldering video in a chat with Variety.
“The campaign was about embracing a fun idea. The concept is simple: cut through the noise and put the focus entirely on sports,” Sydney shared. “The campaign brings that idea to life with confidence, humor and a playful edge.”
