Get ready, because Southern Charm’s Craig Conover has not one but two exciting updates to share about his ever-expanding career.
Just days after the pillow designer and entrepreneur launched his first-ever fabric collection in association with Sewing Down South Textiles, Craig announced a brand new collection of pillows to add to his Sewing Down South lifestyle brand. With walk-in stores already well established in major cities and successful partnerships with department stores, news of the recent “Mod” line continues to support the lucrative brand which holds an eight-figure valuation, something Craig once called “a dream come true.”
What’s more, on top of the new home goods venture, Craig will also join an A-list lineup at Variety’s inaugural Future of Brand Summit on Oct. 7. As the Charm-er shared on his Instagram Stories, he will join keynote speakers such as Michael Strahan, Christian Siriano, and marketing execs from the likes of JPMogranChase and Pepsi to speak about the innovation and talent that helps shape the industry.
Details on Craig Conover’s new Sewing Down South collection
From inside the Sewing Down South warehouse, the Charleston multi-hyphenate announced the new “mod” collection of pillows, featuring new designs with blue shades ranging from white to navy. The decorative pillows went on sale on Oct. 1 and were already at “high risk” of selling out online, Craig warned.
Related: Go Inside Shep Rose’s Birthday Weekend with Austen Kroll and Craig Conover (PHOTOS)
“Look how these stack,” he added as part of a show-and-tell presentation, displaying designs such as the Mod Dot, the Mod Geo, and the Mod Flora, among others featured on the business website.
One day earlier, Craig counted down the release of the new collection in his Instagram Stories, part of a “fun announcement.” Advised the Southern Charm-er, “Deck your living room, guest room, primary bedroom, anything you want out in our brand new collection.”
Everything to know about Craig Conover’s Sewing Down South empire
Craig founded the sewing brand in 2019, despite “getting a lot of heat” for the hobby on SC, he explained at the time. As he put it, “Sewing isn’t just something for grandmothers — I mean, they’re great at it! But sewing is a craft, and designing pillows is a form of art and personal expression — at least for me it is.”
Only days before the Mod collection’s release, Craig was joined by Bravolebs from The McBee Dynasty: Real American Cowboys for the launch of The Coastal Collection, part of Sewing Down South Textiles. SC co-star Salley Carson was also there to help him celebrate.
Craig said it was “an incredible honor” to have the event take place in Hamilton, Missouri, a.k.a. Quilt Town, USA.
What else is happening in Craig Conover’s career?
News related to the sewing business is only the tip of the iceberg for Craig and his seemingly unending ventures.
In September, he added another feather in his cap when announcing the launch of his own television production company, Plaid Horse Productions. Stated Craig, “After spending over a decade in front of the camera, it feels awesome to be stepping behind the scenes and getting involved from day one — helping shape the vision, build out the programming, and connect with the right people.”
He continued, “Being part of something from the ground up like this is really exciting, and honestly, I couldn’t ask for a better team to bring Plaid Horse Productions to life.”
Craig also shares an astounding portfolio with SC co-star Austen Kroll. Together, the Pillows and Beer podcasters have their hands in multiple Charleston-based businesses, including the By the Way restaurant and The Waverly wedding venue.
Related: Craig Conover’s Epic Trip to France Included a Shoutout to His Ex-Girlfriend Naomie Olindo (PICS
Craig’s career will only expand once he and Madison LeCroy guest star as judges on Top Chef.
