In this week’s Crime Roundup, Sheryl McCollum and Joshua Schiffer discuss one of the most urgent and misunderstood frontiers in criminal law: who owns your identity in the age of AI?
From celebrities digitally resurrected without consent to student-athletes blocked from profiting off their own names, Sheryl and Joshua expose the legal chaos surrounding name, image, and likeness (NIL).
They share real cases involving image theft, fraud, and stalking to show just how deep this rabbit hole goes, including how NIL rights intersect with immigration law, gambling, and even organized crime.
Whether it’s a deepfake of Robin Williams or a repurposed viral video, the message is clear: your face, your voice, and your story… they’re assets. And they’re up for grabs.
