The Real Housewives of Salt Lake City’s Whitney Rose is flipping the bird to a year gone by with new business adventures waiting on the horizon.
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The founder of Wild Rose Beauty posted a Jan. 13 Instagram Story showing her smiling in the sunlight next to a few of her new products, months after she “officially reclaimed full ownership” and relaunched the skincare brand. “Hanging with my girls,” Whitney stated in the caption with a sparkles emoji. “Exciting things to come for [Wild Rose Beauty] in 2026.”
The statement comes as a sign of hope for the brand after a “failed” business merger left Whitney and her husband, Justin Rose, with “nothing,” a painful venture Whitney has candidly discussed in RHOSLC Season 6. Still, the married couple of 16 years is keeping their eyes on the future, as seen in a Jan. 2 Instagram photo of the parents giving the middle finger to the camera.
Whitney stated in the caption, “Goodbye 2025 please shut the door on your way out,” signing off on the New Year post with a winking face.
What to know about Whitney Rose’s brand, Wild Rose Beauty
Whitney initially launched the brand as Iris + Beau before sharing its 2021 rebrand to Wild Rose Beauty in the RHOSLC Season 2 premiere. But, against intuition, Whitney agreed with her husband to turn it into a direct-to-consumer, multilevel marketing (MLM) business model (instead of selling in stores), as both discussed in Season 6, Episode 12.
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Coupled with inviting “a new entity” into the business, the negative outcome forced the owners to let go of 30 employees and to face a “devastating” financial loss to the tune of more than half a million dollars, Whitney confirmed on the Oct. 14 episode of Watch What Happens Live with Andy Cohen.
Still, the Roses reported all good things when they visited Bravo HQ in the fall for an exclusive interview, including regaining control of Wild Rose following an “expensive fight.”
“We’re back selling,” Whitney revealed. “It’s been amazing to see that people are stepping up and still supporting me. Right now, I have my skincare line back, and I’m working on some new stuff right now; just getting back into the rhythm of getting sales going and getting my customers aware that we’re back.”
Whitney Rose explains why reclaiming Wild Rose Beauty was so important to her
It was right after the RHOSLC Season 6 premiere — where Whitney first revealed work-related woes to the rest of the cast — that Whitney and co. released a statement about the “deeply personal” significance of getting the name back.
Related: Whitney and Meredith Face Off Over Unseen BravoCon Drama in Fourth Wall-Breaking Moment
“I’m beyond excited to bring Wild Rose Beauty back home,” Whitney stated. “This relaunch is deeply personal to me, it’s about reconnecting with what I originally set out to create: a beauty brand that empowers, uplifts, and celebrates authenticity. Wild Rose Beauty has always been about more than skincare, it’s about creating routines that help people feel beautiful inside and out.”
More to come in the continuation of the three-part RHOSLC Season 6 reunion.
