Southern Charm cast member Austen Kroll has been staying busy with his many businesses, which include his event space, The Waverly, his bar, By The Way, and his beer company, Trop Hop.
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Southern Charm premieres Thursday, November 12 at 9 p.m. EST/PST on Bravo. Episodes stream next day on Peacock.
Although the Instagram account for Trop Hop has not been updated since December 2025, Austen is still involved in the company, promoting it via his personal Instagram bio. Per Trop Hop’s website, it is still available to purchase in stores.
Austen appeared on the podcast BravBros in April 2025, where he confirmed that he was still working with Trop Hop. “It could be doing better guys, so drink an ice cold Trop Hop,” he said during the episode, noting Southern Charm viewers didn’t see much of his business side last season.
What businesses does Austen Kroll own?
Austen is the owner of Trop Hop and co-owns Charleston based businesses The Waverly and By The Way with Southern Charm castmate Craig Conover.
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When did Austen Kroll launch Trop Hop?
Austen Kroll opens up about Trop Hop’s THC seltzer line
Austen and Trop Hop launched a line of THC-infused coolers in October 2025 in four different flavors, blueberry pomegranate, black cherry and Meyer lemon, blood orange, and passion fruit. He had previously opened up about them to Bravo Insider at DIRECTV’s Plot Twist – Featuring Bravo event in NYC on Aug. 12, 2025. “Look, I know that there are other people, and everyone’s got all sorts of products — tequila brands and seltzers and spritzes and beers — [but] the space is wide enough for everyone. And I’m very excited.”
What is Austen Kroll and Craig Conover’s event space, The Waverly?
Austen and Craig are the co-owners of the downtown Charleston event space, The Waverly, which they opened in 2025 and is a venue for weddings and other large celebrations. Craig and Austen spoke with Bravo Insider at DIRECTV’s Plot Twist – Featuring Bravo event in August 2025, where Austen revealed that Charleston is a “top wedding destination” and by opening up the venue, they hoped to “provide an all-in-one space that prevents people from having to travel to various locations for different wedding events.”
“Our story’s just beginning, you know? Our fairytale is the beginning of the movie,” Craig said. “But we want to help people celebrate the middle chapter of their fairytale, and it all coming together.”
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What to know about Austen Kroll and Craig Conover’s restaurant, By The Way
Austen and Craig also share By The Way, a restaurant and bar, or “neighborhood den” located steps away from King Street in Charleston and is co-owned by Uptown Hospitality Group. The eatery, which opened in 2024, is home to live music, delicious food and drinks, and is a place where Austen frequents for brunch.
Austen even hung out with Summer House cast member Kyle Cooke at By The Way in March. In a video posted to Kyle’s Instagram Story at the time, Austen could be seen sitting in a booth at the restaurant wearing a pair of headphones and playing around with his drink. “DJ Austen Kroll here, folks,” Kyle said in the now-disappeared video.
Learn more about what’s in store for Austen and his life on Southern Charm Season 12.
