New York, New York – Rapper and beauty entrepreneur Cardi B is making her new hair care brand, Grow Good, a family affair, with her daughter, Kulture Kiari Cephus, becoming the face of its latest ad campaign.
Grow Good’s latest video ad dropped Tuesday and features eight-year-old Kulture in curlers looking in the fridge for the ingredients needed for Cardi B’s Dominican tradition-inspired hair care mask.
After collecting bananas, avocado, and rosemary, Kulture advises viewers to purchase her mom’s Grow Good hair mask instead of mixing a mask themselves.
“@kulturekiari is in the kitchen and she knows exactly what’s needed for healthy hair,” Grow Good’s post reads.
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Kulture herself voices the cute ad, and it’s not the first time she has done voiceover work. The Ah Ha rapper’s daughter and first son, Wave, lent their voices to the Baby Shark Movie back in 2023.
One commenter dubbed Kulture’s appearance “Just like her mama😍 perfection.” Cardi B’s fans gushed over both the hairline and Kulture’s cuteness in the comments. The post boasts over 4,000 likes and counting.
The Bronx rapper herself took to Instagram Stories to repost the ad. She also posted an additional promotional pic, which shows Cardi doing Kulture’s hair with the caption “Like mother, like daughter.”
Kulture’s dad, Cardi B’s estranged ex-husband Offset, also shared a photo of his daughter from the Grow Good shoot to his Instagram Stories along with stars and heart-faced emojis.
